Photo of Bud Light Booth With No Line at Morgan Wallen Concert Goes Viral
Morgan Wallen concert has gone viral on Twitter amid the embattled brand's ongoing backlash.For several weeks, the beer brand has been the focus of a deeply divided debate after sending transgender influencer Dylan Mulvaney a personalized can of its product.Earlier this month, Mulvaney shared a video on Instagram in which she explained that Bud Light had sent her a can with her face on it to commemorate 365 days of her living as a woman.
Mulvaney's Days of Girlhood video series, which charts her first year of transitioning, has been a viral success.The partnership has drawn condemnation from some social media users, who issued calls for a boycott.
Amid the backlash, musician Kid Rock shared footage of himself opening fire on a stack of Bud Light cans. Country music star Travis Tritt reacted by announcing that he would no longer sell Budweiser at his concerts.Caitlyn Jenner, who transitioned to female in 2015, recommended an alternative beer brand as she commented on a Twitter post from British influencer Oli London, who previously identified as transracial, gender neutral and transgender.Amid the ongoing criticism, some executives at Bud Light recently took a leave of absence, including marketing head Alissa Heinerscheid and Daniel Blake, who oversees marketing for Anheuser-Busch's mainstream brands.After a number of consumers publicly stated their intention to boycott the beer company's products, a Twitter user shared an image showing the apparent effect.Conservative commentator Matt Walsh tweeted over the weekend: "The Bud Light executive who came up with the Dylan Mulvaney campaign is now gone from the company.
