Only released four years ago, TikTok is the new kid on the social media block, but has already cemented itself as the preferred social media platform for members of Gen Z and younger. The app analytics firm App Annie rated TikTok the seventh-most downloaded app of the 2010s.
With more than a billion users in more than 150 countries (850 million of those are monthly active users), the platform is consistently showing growth, also on our own shores, where it’s estimated that 6 million people use the platform to post and consume content.
As the app has evolved, it has given rise to what fans call Alt TikTok (Elite TikTok, Gay TikTok and Beans TikTok are some other terms), a space that is meant to be an alternative to so-called “Straight