Gemma Clare Collins (born 31 January 1981) is an English media personality and businesswoman. In 2011, she began appearing on the ITVBe reality series The Only Way Is Essex. Following a brief appearance on I'm a Celebrity...Get Me Out of Here! (2014), Collins has appeared in various television programmes including Celebrity Big Brother (2016), Celebs Go Dating (2018), and Dancing on Ice (2019). In 2019, she began starring in her own reality series and hosting a podcast on BBC Sounds.
Former TOWIE star Gemma Collins has boasted about previously spending £50,000 a day in Gucci as she described the intense shopping as a "form of self-harm." Gemma, who first appeared in the Essex-based reality TV show back in 2011 with cast members like Joey Essex and Amy Childs, is no stranger to a lavish lifestyle of designer goods and swanky holidays.The 42 year old reality TV star has even sold her own clothes for some extra cash, and in 2021, she made nearly £55k flogging clothes that no longer fit her.This week, Gemma spoke to MailOnline about her spending habits while revealing that, at one point, she had “money to burn.” The former Celebrity Big Brother housemate has recalled that she often clashed with "snobby sales assistants" who didn’t think she could afford items in Gucci.
She told the publication: "At one point I had money to burn. I had Knightsbridge Fever. "I was spending £50K a day in Gucci.
But shopping gets boring after a while, when you can afford it. "For me, it was a form of self-harm. Sometimes it's the thrill you are after — not the stuff." Gemma also recalled a moment she was asked to put a candle down in Louis Vuitton despite arguing that she could have bought the entire collection twenty times over.
Earlier in the week, Gemma sparked concern with her fans after uploading a cryptic Instagram post that suggested she’d split from her fiancé, Rami Hawash.