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John Lewis defends “playful” advert showing boy in a dress, heels and makeup
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First airing on television during the week of 11 October, the commercial sees a young boy dancing around his home as Edge of Seventeen by Stevie Nicks plays.
As he does so, he messes up the house by doing things like throwing glitter, smearing paint on the walls and knocking photo frames off the wall.
Since then, an array of people have taken to social media to share their outrage at the advert, with one seeing it as “male entitlement” because of his mother and sister watching on as he messes up their home. “The John Lewis advert of a young boy being the centre of attention for trashing everything while his sister obediently sits and paints in a corner is sexism encapsulated in 60 seconds,” another person wrote.
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10.02 / 04:21
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