M&Ms characters receive a redesign to be more “inclusive”
Over the last few decades, the red, blue, green, yellow, orange and brown M&Ms persona’s have been a staple in pop-culture advertisements.
Now, in 2022 the iconic characters are set to usher in a more “diverse” era. Mars, Incorporated, which is the organisation behind the M&Ms brand, announced that they would be introducing a more “inclusive” redesign of the beloved mascots.
The initiative was introduced as part of a “global commitment to creating a world where everyone feels they belong and society is inclusive.” Two of the most notable changes includes the redesign of the green and brown M&Ms.
Instead of wearing her signature booties, the green character sports a pair of sneakers that showcase her ‘effortless confidence.” The company also said that the new set of shoes would better reflect the character’s “empowerment as a strong female.” The brown M&M also saw a change to her footwear.
