Life
Coca-Cola takes a sip of Lil Nas X for vitaminwater in sexy new Gen Z campaign
Lil Nas X has been racking up corporate endorsements the past two years. One of our favorites is the decidedly queer, colorful campaign for Coca-Cola-owned vitaminwater where he gets to wear many fabulous outfits.The “Nourish Every You” campaign has six campy spots and each ad aligns with one of the vitaminwater flavors, which Coca-Cola hopes will connect with Generation Z in particular.The unreleased track “Give Me One Chance” is featured in each ad, giving it buzz and familiarity before it’s widely available.Sporting a flowing crimson outfit in “XXX Zero,” Lil Nas X reaches out to the knee of a young man while a woman spies on them but cheers him on.“Go on, Lil Nas X! Nourish that fiery you!”The object of his affection tries to give him a drink but clumsily splashes it on the star’s face.Next, walking down Hollywood Boulevard in a flowing white dress and earrings, a gust of wind blows his dress up, Marilyn Monroe-style.