Molson Coors, DART join forces to offer free rides on NYE
Molson Coors Beverage Company and Dallas Area RapidTransit are joining forces to help Dallasites celebrate responsibly this New Year’s Eve with through Molson Coors’ longstanding New Year’s Eve Free Rides program.
Rides on all DART buses and light rail, on the Trinity River Express community rail, GoLink on-demand and paratransit services up and including CentrePort rail station are free from 6 p.m.
on Tuesday, Dec. 31, until the end of service that night. Alison Hanrahan, community affairs manager for Molson Coors, said, “To ensure that those celebrating in Dallas have a reliable ride, we are excited to activate the Free Rides program once again across the U.S.
this New Year’s Eve. “In collaboration with DART, we are looking forward to fostering community and fellowship as we ring in the New Year.” The Free Rides program, which began in 1988, saw its highest ridership yet last year, with 200,000 people taking advantage of complimentary transit on New Year’s Eve.
