Life
swimmer
The guy behind Boy Butter is a hunky Israeli-born swimmer with a history degree
If you’ve spent any time in gay-friendly sex spaces, chances are you’ve seen Boy Butter, the cheeky personal lubricant with packaging that would look commonplace in a grocery store dairy aisle.Turns out, the brand was started by Eyal Feldman, a now-44-year-old Israeli-born swimmer who has a history degree and competed in the Gay Games.Before selling the lube, Feldman worked full-time at the gay clothing company Nasty Pig. He said he recognized (ahem) a “hole in the market” because there weren’t organic personal lubricants that lasted as long as silicone but washed off with water alone.