44 murders of transgender and gender non-conforming people in the U.S., marking 2020 as the most violent year on record since these crimes were first tracked in 2013.
Within that social context, Pride remains a vital protest movement, festive though it may be.Companies need to acknowledge the growing divide between what many businesses are doing for Pride Month and what the LGBTQ+ community actually needs.
Performing allyship is not enough; responding to new realities and demonstrating commitment to change are essential. In short, Company X can no longer just put a rainbow on its product or logo and expect to be seen as supporting Pride.In the last few years, there has been something of a backlash against corporate efforts around Pride.