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Rina Sawayama hosts a glamorous wedding ho-down in new music video for This Hell

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Pop superstar Rina Sawayama has dropped her brand new country-inspired music video for her track This Hell. Back in May, the Beg For You singer surprised fans when she announced the lead single from her forthcoming sophomore album, Hold The Girl.

Described as the start to her “new era” of music, the dazzling track is full of pop culture references, quick-witted lyrics and of course, breathtaking vocals from Rina. “I wanted to write a western pop song that celebrated COMMUNITY and LOVE in a time where the world seemed hellish.

This Hell is better with you,” she wrote via Instagram. On 15 June, the talented singer-songwriter finally released the accompanying music video for the record, and it is everything.

At the start of the visual, a woman confidently struts into a hotel with a bagged wedding dress. The scene then shifts to Rina putting on the white ensemble before she says the iconic Shania Twain-inspired line, “Let’s go, girls.” The video then transitions to the Bad Friend singer dolled up in a campy limousine as she makes her way to her queer wedding.

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