spot available online showcases several groups of people in nontraditional circumstances: a mother and daughter in a homeless shelter, a senior citizen's home, and a gathering of LGBTQ+ friends.The ad begins with a queer person who is estranged from his biological family; a look at his phone screen shows numerous texts that go unreturned from his mother.
It ends with his joining a logical family of queer people of color for a holiday celebration that includes, of course, Ritz crackers."At Ritz, we believe everyone should feel like they belong.