Bud Light Is Giving Beer Away for Free
quick to boycott the beer brand, and Anheuser-Busch's response to the backlash only added fuel to the fire after it neither walked back the partnership nor spoke out in support of its LGBTQ+ consumers.A spokesperson for Anheuser-Busch, Bud Light's parent company, told Newsweek last month that the company "works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics," adding that the commemorative can it had given to Mulvaney "was a gift to celebrate a personal milestone and is not for sale to the general public."Meanwhile, Bud Light's sales and stock prices have dropped.
Anheuser-Busch has deployed several potential efforts at smoothing the soured relationships, the latest of which offers customers a $15 rebate if they purchase a 15-count or larger pack of Budweiser, Bud Light, Budweiser Select or Budweiser Select 55.
A 15-count of Bud Light can, at times, cost less than $15, making the beer free or greatly reduced in some areas.The marketing campaign advertises that the special is because of Memorial Day.
Qualifying purchases can be made through May 31, and the rebate, which launched May 17, will be paid through a digital prepaid card."Make your Memorial Day weekend easier to enjoy," the advertisement for the rebate said.It is not the first time the company has given out free beer since the boycott began.
