Bud Light Is Dividing Country Music
transgender influencer Dylan Mulvaney. In a video posted to Instagram on April 1, Mulvaney said that the beer brand had sent her a can with her face on it to commemorate 365 days of her living as a woman.Mulvaney's partnership with Bud Light drew condemnation from several conservative figures, including Texas Rep.
Dan Crenshaw. Many issued boycott calls, and there has been overt scrutiny of an increasing number of companies over their pro-LGBTQ+ marketing initiatives.Amid criticism and reports of plummeting sales, some Bud Light executives took a leave of absence.
These included marketing head Alissa Heinerscheid and Daniel Blake, who oversees marketing for parent company Anheuser-Busch's mainstream brands.With country musicians having a sizable conservative fanbase, their publicly expressed opinions on the issue have proved to be impactful.
As is the case across the U.S., the stars are not in lockstep when it comes to their views of Bud Light.One of the earliest responses came from country rock star Kid Rock, who posted a video to his social-media accounts.
