Bud Light Backlash As Drag Show Lists Beer As Sponsor
Bud Light, saying they had made a mistake by including the beer brand.Flagstaff Pride, which is organizing the annual Pride celebration in Flagstaff, Arizona, initially put out a poster for the Pride in the Pines After Party, to be hosted on Saturday, June 17, at the Orpheum Theater, which said the party was "presented by Bud Light." The event is open to all-ages but children under 16 require the presence of a guardian.The news of Bud Light's seeming involvement in the event generated renewed anger among conservatives, who have recently called for a major boycott of the beer brand after it collaborated with trans influencer Dylan Mulvaney.In early April Bud Light sent Mulvaney a commemorative can celebrating her first anniversary as a woman, outraging conservatives who accused the beer brand of alienating its traditional customers.Bud Light's market share is particularly high in rural and conservative parts of the country.
Since the beginning of the backlash against the company, Bud Light's sales have dropped for several consecutive weeks. In the week ending May 27, Bud Light suffered a 23.9 percent drop in sales, according to Bumps Williams Consulting's (BWC) monthly industry report, shared with Newsweek."Flagstaff Arizona is holding their first annual Pride Parade in Thorpe Park Softball Fields on June 17th," right-wing journalist Drew Hernandez wrote on Twitter. "They are promoting an ALL AGES DRAG SHOW AFTER PARTY 'presented' by disgraced BUD LIGHT."BREAKING: Flagstaff Arizona is holding their first annual Pride Parade in Thorpe Park Softball Fields on June 17thThey are promoting an ALL AGES DRAG SHOW AFTER PARTY “presented” by disgraced BUD LIGHTEvent Details: https://t.co/Pbu4FoScPx pic.twitter.com/mWsjpRUUGEThe.
