Finland shows the brand’s mascot – the Burger King – embracing the mascot of rival fast-food chain, McDonald’s.The campaign is running in Finland to mark Pride week in Helsinki (September, 7-13).
The festival will not be going ahead as usual because of COVID-19 restrictions. However, there will instead be a mixture of real and virtual events, including a virtual parade on Saturday (September, 12).Related: Watch Adam Rippon goes hiking in Finland with his boyfriendBurger King decided to mark the occasion with an eye-catching campaign.
It’s erected posters around the city and placed print advertising with a painting of the two mascots embracing to demonstrate that “Love conquers all.”Proud to see Burger King Finland as the official partner of.