Burger King has launched an official outdoor ad campaign showing its king mascot making out with his arch rival, Ronald McDonald.
The campaign’s message is that ‘love conquers all’. It comes as the Finnish capital, Helsinki, celebrates its Pride week. Due to coronavirus, events have mostly shifted online, including a virtual parade on Saturday (12 September).
Despite this, Burger King has taken its campaign to the streets, Gay Cities reports. It has placed posters around the city showing the two mascots embracing.
In a statement, Burger King Finland’s brand manager Kaisa Kasila said: ‘Burger King has always stood for equality, love, and everyone’s right to be just the way they are. ‘The only instance where it might not seem so is when we’re