@HRC #helsinkipride2020 #helsinkipride #loveconquersall pic.twitter.com/lmQD4WaepzThe ad campaign, which shows the two burger icons forming a heart, was launched by Burger King Finland as the brand serves as the official partner for Helsinki Pride, which is taking place until September 13.
Helsinki Pride kicked off on September 7, after being delayed due to the coronavirus.In a statement to Adweek, Burger King Finland's brand manager Kaisa Kasila said that the design was a reflection of the values Burger King has always held dear. "Burger King has always stood for equality, love and everyone's right to be just the way they are," she said. "The only instance where it might not seem so is when we're bantering with our competitor."Newsweek.