Cati Sesana was sitting at home trying to help her mom find a local shop in D.C. that would have a cute sweater for her dog but couldn’t find much outside of the big-box stores.
Last month, she opened Canino Dog Boutique to solve the problem. “I was like ‘Let me do some research,’ there are shops like this in New York but I don’t know of one in D.C.,” she said.
However, Sesana had a long journey from researching the pet boutique business to her opening day. Sesana played water polo at George Washington University and majored in music, so she didn’t know much about starting a business.
One of her first tasks was figuring out what she was going to sell. “Initially I was just going to do accessories or apparel and not treats or food,” she said. “But I got really deep into pet nutrition and what’s going to make your dog live the longest.” She recalled the initial trouble she had with finding food for her dog, Aiko and wanted to eliminate that worry for her customers. “I only carry two dog food brands, so I kind of get rid of that overwhelming decision-making that’s like, ‘What do I do?