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Director Ryan White on Telling J.C Leyendecker’s Queer History in ‘Coded’

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Jazz Tangcay Artisans EditorDirector Ryan White’s new short documentary “Coded” will have its world premiere on June 17 at the Tribeca Festival.White (“The Case Against 8”) dives into the history of illustrator J.C.

Leyendecker, one of the most prominent advertising artists of the first half of the 20th century, who created hundreds of covers for the Saturday Evening Post and created the Arrow Collar man.White tells the nearly-forgotten story of Leyendecker’s impact on advertising history and his experience as a closeted gay man in the early 1900s.

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