GLAAD: LGBTQ people ‘nearly invisible’ in mainstream advertising
Advertisers received failing grades in a new scorecard produced by GLAAD and a marketing analytics company, part of what the media advocacy organization labeled the first-ever LGBTQ visibility index of mainstream TV ads.
Madison Avenue is deliberately making the community “invisible to appease anti-LGBTQ activists,” according to its president and CEO.
The GLAAD Advertising Visibility Index, which was released overnight during the 2023 Cannes Lions International Festival of Creativity, also revealed a majority of consumers support brands that are LGBTQ inclusive.
According to the report, 66 percent of Americans surveyed said they feel advertisers have a responsibility to provide visibility for LGBTQ individuals, couples, and families within their content.
