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Bud Light's Battle 'Already Been Lost' Ahead of July 4: Former Executive
Dylan Mulvaney.In an article for British newspaper The Daily Mail, Frericks said the Bud Light battle had "already been lost" and called on company shareholders to ask Anheuser-Busch CEO Brendan Whitworth to step down.Before the Mulvaney promotion, Bud Light was America's most popular beer, but it recently lost the crown to Modelo Especial following conservative boycotts, according to Forbes.The company will hope that there will be a July 4 boost in sales, but according to Frericks the battle "has already been lost."He said the company's decision to hire Mulvaney to promote Bud Light in an Instagram video earlier this year was "ill-advised." The campaign was met with fury by conservative and other right-wing anti-transgender commentators.Frericks claimed the decision to hire Mulvaney to promote Bud Light had cost the beer $20 billion in lost marketing.He added: "This weekend is make or break.