New DeSantis Ad Celebrates His Attacks On The LGBTQ+ Community, Teachers, Disney
A new advertisement from Never Back Down, a super PAC backing Florida Gov. Ron DeSantis’ 2024 presidential bid, is centered around his fight with Disney and prominently features transgender TikTok star Dylan Mulvaney who has endured two months of “fear and hiding because of transphobes,” following the furor over her collaboration with Bud Light.
The 30-second television ad, which mimics the style of a classic Disney animated fairy tale, is a seven-figure-buy that will begin airing Wednesday morning in Iowa and South Carolina.
The ad highlights the war DeSantis has been waging in Florida against the LGBTQ+ community, including his ban on gender identity lessons for K-8 students, dubbed the “Don’t Say Gay” bill by critics, as well as the feuds with corporations that partner with and recognize the LGBTQ+ community. “Once upon a time, Disney films were for kids, not secret sexual content,” the ad’s narrator says, as it shows a video of a Disneyland worker with facial hair who is wearing a dress.
The ad then attacks Bud Light and Target and showcases DeSantis’ legislative actions against Disney, a feud that began last year after then-Disney CEO Bob Chapek criticized DeSantis’ “Don’t Say Gay” bill. “Target and Bud Light didn’t sell extreme liberal agendas,” the narrator states.
