‘Grandfluencers’ Are Sharing a New Vision of Old Age
CATHEDRAL CITY, Calif. — Robert Reeves, 78, spends most days lounging by the pool, taking in the low-desert sun with his friends and neighbors.
The four of them talk about what’s new — recovery from a recent corrective foot surgery, some chronic inflammation issues — and record videos for social media, where they’ve amassed millions of followers as the Old Gays.
On a blistering afternoon earlier this month, Jessay Martin, 68, headed across the street for the usual poolside confab, stopping to grab a Bud Light Seltzer Pineapple from the fridge on his way out to the patio.
There, he sat down in a stuffed armchair beside a well-endowed wooden sculpture of the male form and rubbed sunscreen into his bald pate as the group discussed the day’s video concept: an outfit transformation set to the rapper Jack Harlow’s single “First Class.” “I need to wear my pretty underwear for this,” Mr.
