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Lee Jeans to showcase sustainable collection at Selfridges
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The Lee Jeans X Selfridges takeover space will showcase the latest menswear collection, comprising of products designed and manufactured using a range of low impact and planet-friendly materials and processes.
Lee Jeans’ FWTW platform aligns with Project Earth, Selfridges transformational sustainability initiative, launched on August 17, that aims to change the way Selfridges does business and the way customers shop in the next five years.
By addressing the materials used and the retail models offered, and by motivating a shift in the mindset of partners, teams, suppliers and customers.
The space, which will launch in Selfridges on September 17 2020, will be constructed using recycled and salvaged materials that can be re-used.
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