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LGBTQ-inclusive entertainment promotes acceptance and helps brands, study finds

nbcnews.com

LOS ANGELES - Movies, television shows and ads can help change attitudes about and erase prejudices towards the lesbian, gay, bisexual, transgender, and queer community.

That's the big takeaway from a new study conducted by advocacy group GLAAD and Procter & Gamble, the world's largest advertiser.

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