Filmmaker Alice Wu has partnered with Oreo to share a moving advert capturing the vulnerability of coming out as gay to your family.
Oreo has established a reputation for creating powerful adverts in dedication to the LGBTQ+ community, and this time, they’ve done it again.
In a newly released commercial, American director Alice Wu has brought to life an emotional advert that sees a teenage boy trying to come out to his family.
The advert appeals to Chinese American and Asian diasporic communities as it tenderly challenges the notions of family, love and acceptance.