Filmmaker Alice Wu has partnered with Oreo to share a moving advert capturing the vulnerability of coming out as gay to your family.
Oreo has established a reputation for creating powerful adverts in dedication to the LGBTQ+ community, and this time, they’ve done it again.
In a newly released commercial, American director Alice Wu has brought to life an emotional advert that sees a teenage boy trying to come out to his family.
The advert appeals to Chinese American and Asian diasporic communities in its beautifully shot message as it challenges the notions of family, love and acceptance.