This vintage underwear ad features Michael Jordan & a bunch of guys wearing briefs in a steamy locker room
wrong pair of briefs! While Jordan’s partnership with Nike revolutionized athlete endorsement deals–and was the subject of a major motion picture–the all-time great enjoyed a multi-decade relationship with another iconic American brand.
For 32 years, Jordan was the face of Hanes underwear, starring in ads alongside celebrities such as Jackie Chan, Cuba Gooding Jr., Matthew Perry and Charlie Sheen.
Though the six-time NBA champ was never filmed in his skivvies, those around him sometimes were. Subscribe to our newsletter for a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.That’s the case in one classic ad from the ’90s.
The commercial starts with four dudes hanging out in the gym locker room, dressed down to their classic white briefs. They look happy and relaxed… and ready for a trip to the sauna.
