‘Very demure, very mindful’
TikTok creator Jools Lebron, left, with talk show personality Guillermo Rodriguez on the set of Jimmy Kimmel Live!, on Aug. 19 in Los Angeles. (Randy Holmes/ABC-Disney via AP, File) A trans woman made the phrase go viral.
Now she wants to trademark its use WYATTE GRANTHAM-PHILIPS AP Business Writer NEW YORK — “Very demure, very mindful” has become the latest vocabulary defining the internet’s summer.
And TikTok creator Jools Lebron is working to trademark uses of her now-viral words. Lebron recently filed to trademark “very demure very mindful” for various entertainment and advertising services, including the promotion of beauty products, with the U.S.
Patent and Trademark Office. Two filings dated Sept. 5 are under her legal name, a representative for Lebron confirmed to The Associated Press.
