New Dallas Pride Executive Director Sherrell Cross The Dallas Pride Board of Directors announced today (Wednesday, Sept. 27) that Sherrell Cross has been chosen as the organization’s new executive director.
Cross brings a strong background in LGBTQ advocacy and leadership as well as experience and passion to her new role, Dallas Pride officials said, all of which will help Dallas Pride “pursue its mission of strengthening, supporting and celebrating the LGBTQ community by creating events and initiatives that foster connections between members of the community, allies and supporters.” The Dallas Pride board is “confident that Cross’s vision and leadership will help the organization reach new heights in promoting LGBTQ rights and fostering unity within the community,” according to a press release announcing the decision.
Board President Frank Holland said, “We are delighted to welcome Sherrell Cross as our organization’s new executive director.
Her deep commitment to our mission and her impressive track record make her the ideal leader to guide Dallas Pride into a bright and inclusive future.” Cross has “an impressive track record of dedication to LGBTQ causes,” the press release noted, calling her “a tireless advocate for equality and inclusion” who “has served in key leadership roles within local LGBTQ organizations.” Cross was the assistant executive director of Real Live Connection for six years, helping grow that organization within Dallas Pride’s Teen Pride Zone, increasing attendance and sponsorship growth each year.