The Indian government is currently promoting a nutrition-awareness initiative in the country: POSHAN Abhiyan month (#poshanmaah2020).
As such, official social media accounts are pumping out food information and promotional adverts. However, some Twitter users expressed bemusement at one advert which appeared on the the Twitter feed of MyGovIndia on Monday.
It was captured by a Reddit user before being mysteriously removed. As many GSN readers may recognize, the chat interface used in the animation looks remarkably similar to a Grindr chat.
Grindr is a geolocation dating app aimed at gay and bi men. The Indian government is not known for being particularly gay-friendly.