Lord Alan Sugar faced criticisms last week for tweeting misinformation about HIV to his 5.2 million followers. He shared his views on EastEnders’ new major HIV storyline, which Terrence Higgins Trust has been working closely with the BBC on to ensure it accurately reflects the reality of HIV in 2023.
The storyline sees Zack Hudson (played by James Farrar) test positive for HIV and will highlight how much HIV has changed 30 years after the soap’s storyline with Mark Fowler in 1991.
Mark was the first mainstream British soap character to be diagnosed with HIV. Terrence Higgins Trust worked with the BBC on Mark’s story during the height of the HIV epidemic to communicate life-saving information to living rooms across the UK.
We’re proud to be working with them again on Zack’s story to tackle the myths about HIV that are still held by far too many people – including Lord Sugar.