Musicians Are Sick And Tired Of Their Labels Allegedly Gatekeeping Their Releases Unless They "Go Viral" On TikTok
my record label won't let me," the singer captioned the video. As their unreleased song played in the background, they continued: "I've been in this industry for eight years and I've sold over 165 million records and my record company is saying I can't release it unless they can fake a viral moment on TikTok."To sum it all up, she said: "Everything is marketing. And they do this to basically every artist these days. I just wanna release music, man.
And I deserve better tbh. I'm tired."I’m tiredFlorence Welch — of Florence + The Machine fame, of course — captioned her TikTok "The label are begging me for 'low fi tik toks' so here you go.
pls send help ☠️ X" before starting her video with a mournful sigh.The label are begging me for ‘low fi tik toks’ so here you go.
pls send help ☠️ xEd clearly doesn't give a crapola about TikTok, and honestly, that's become his #brand.Tag someone that likes snacksSomeone take this app away from meJoin TikTok they said, go viral they saidRecently, on the podcast Las Culturistas, Betty Who — who's an independent artist — shared her gripes with the music industry. "There's not a single record label in this town that will sign me. They all turned me down," she said. "This is where it's shifting, is [labels] go, 'We wanna sign people with a viral hit on TikTok only.'""I'm not going to wake up and all of a sudden be really good at TikTok," she said.
