As Pride Month 2022 nears its end, we’re pretty used to seeing brands take to social media to demonstrate their allyship with rainbow-fied logos and queer-friendly Twitter speak.
But we don’t quite know what to make of the latest from the @NutterButter account:N is for the way you nut at me— Nutter Butter (@NutterButter) June 27, 2022Gay rights!
We… guess?It’s pretty clear that Nabisco’s famous peanut-butter cookie sandwich is playing off of the lyrics of “L-O-V-E,” the Nat King Cole classic.
But what’s not clear is if the social media manager and/or marketing team behind the brand has any idea what the phrase “nut at me” is implying.