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TikTok and YouTube Shorts target male users with misogynistic content, Irish study finds

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New research conducted by Dublin City University has found that male-identified social media users are being disproportionately fed misogynistic and anti-feminist content on TikTok and YouTube Shorts.

Using ten ‘sockpuppet’ accounts on individual unregistered smartphones, professors from the university’s Anti-Bullying Centre tracked the content recommended to five TikTok and five YouTube Shorts accounts.

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