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Target Scales Back Pride Month Displays After Backlash Last Year

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nytimes.com

After being criticized last year for its store displays for Pride Month, ​​the annual celebration in June for L.G.B.T.Q. Americans, Target is taking a more limited approach this year.

The retailer said in an emailed statement on Friday that its Pride-themed merchandise would be available in “select stores and on Target.com.” That is a change from previous years, when the products were highly visible and widely available in most Target stores.

Target has often displayed its Pride apparel and merchandise prominently in many of its stores, sometimes near the entrances.

Last year, however, Target faced outrage and calls for boycotts from some conservative commentators and customers over the displays, which included clothes and books for children about transgender issues and gender fluidity.

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