Bud Light's Disastrous Year
Bud Light.Over the past several months, Bud Light has seen itself unceremoniously dethroned as America's best-selling beer and relegated to the undesirable position of a symbol of one of the nation's most prominent culture wars of the past year.Once proudly held aloft by sports fans across the U.S., bottles of the beverage were suddenly shunned in favor of any other beer.
People filmed themselves tipping the contents of Bud Light bottles and cans down drains. Some gleefully shared photos of deeply discounted—though still unsold—packs of Bud Light.For those who can recall, this all stemmed from Bud Light partnering with transgender social media influencer Dylan Mulvaney for a small campaign.
The company gifted Mulvaney personalized, not-for-sale cans of beer with her face on them to commemorate 365 days of her living as a woman.
Mulvaney's Days of Girlhood video series, which charted her first year of transitioning, was a viral success.After Mulvaney shared a video with the product on April 1, the condemnation came thick and fast from a number of conservative figures, including Texas Rep.
