"If you focus on fit and quality, it does work for every body type," said Dunaway, 60, who's been with Gonzales for two decades. "We do focus most of our marketing toward women or the trans community and trans men.
We have done some shoots that include men, mostly gay men."The genesis for their company came from Dunaway's inability to find men's button-down shirts that fit well.
While the shirts were a hit, the company now focuses primarily on undergarments and loungewear, recently increasing their available sizes up to 6X.