Diddy Sues British Spirits Company Diageo for Racial Discrimination
thewrap.comlegal document that the New York Supreme Court received on Wednesday, Diddy and his Combs Wines called out Diageo for allegedly prioritizing other alcoholic beverage brands, like George Clooney’s Casamigos, which it purchased in 2017 for $1 billion.
In 2013, Diddy and Diageo purchased DeLeón as part of a joint venture. “As Combs Wines and Sean Combs have experienced first-hand, Diageo, by and through its parent company’s Chief Executive Office Ivan Menezes, has proven unwilling to treat its Black partners equally — even when explicitly required by contracted to do so,” the filing reads.
Combs and Combs Wines goes on to say that Diageo’s public statements about diversity and inclusion are cloaked in a “lie.”“Rather than equal treatment, Diageo has treated Mr.
Combs and his brands worse than others because he is Black Diageo has typecasted Ciroc and DeLeon, apparently deciding they are ‘Black brands’ that should be targeted only to ‘urban’ consumers,” the filing went on.
