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How a Former Advocate Editor and Judy Greer Got Into the Menopause Business

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Scholibo, former Advocate arts and entertainment editor, is cofounder and chief operating officer of Wile, a company offering a line of natural health supplements designed to alleviate the unwanted effects of perimenopause, the time around the onset of menopause, usually in the 40s.

That’s when levels of estrogen and progesterone decrease but stress hormones often spike. The unwelcome effects include hot flashes, insomnia, irregular periods, and lack of energy.Scholibo has become what he calls a “serial social entrepreneur” since leaving The Advocate, where he worked from 2006 to 2009.

He founded Repurpose, a company making plastic-free, compostable tableware and trash bags. Gwendolyn Floyd, a friend since high school who had previously created a line of ethically produced jewelry, came to him with the idea of doing something for women (including some nonbinary folks and trans men).

She is now CEO of Wile, and Julie Kucinski is chief marketing officer. Actress Judy Greer (Arrested Development, The Thing About Pam), another longtime friend of Scholibo’s, is also a partner.“All the smartest women I knew were talking about this,” Scholibo says of the need for remedies for the symptoms of perimenopause.

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