Sixteen housemates have entered the (new) Big Brother house. The verdict is in, and – drum roll please – the response is triumphant.
On 7 October, the ultimate social experiment on TV returned to screens with more than 2.5 million viewers tuning in. The BBC reported that two million viewers watched on ITV1 and a further 527,000 on ITV2.
After returning from a five year hiatus, the pre-recorded show was aired simultaneously on ITV and ITV2, taking the prime 9pm slot.
The Big Brother refresh gave a glimpse of the 16 new contestants, the casting of which has been celebrated across social media.