Voltarol and GAY TIMES are continuing their multi-year partnership, focused on increasing queer visibility in sport and platforming the stories of inspiring individuals who are making sport more inclusive, one obstacle at a time.
This year it has been announced that Voltarol will be the Official Pain Relief Partner of the TCS London Marathon 2024. GAY TIMES will be helping bring to life their activation on Rainbow Row – the iconic 21-mile mark within the marathon route which transforms into a stretch of colour and pride.
As part of the official partnership between Voltarol and TCS London Marathon, Channel 4 and GAY TIMES will be unravelling the stories of two marathon participants, exploring the power of movement and what running means to the individuals themselves.
Not only does the “More Than Running” campaign champion physical and mental strength, but also highlights the importance of community.