Dylan Mulvaney.The transgender TikTok star became the focus of a campaign to boycott Bud Light after it sent her commemorative cans of beer with her face on it to celebrate the one year anniversary since she began her gender transition.Since that outrage kicked off in March, other brands that collaborated with or showed support for the LGBTQ+ community have come under fire from conservatives and been the subject of calls for people to stop supporting them.Ranging from retailer Target and chocolate maker Hershey's to TV networks Fox News and Discovery+, the campaigns come as the LGBTQ+ community faces increasing scrutiny from lawmakers.But the latest company to face backlash is cereal maker, Kellogg's after its Frosted Flakes mascot, Tony the Tiger, appeared on the red carpet at Broadway's Tony Awards in New York City on Sunday.A video of the tiger creeping up on Mulvaney and giving her a fright appeared on Twitter, as anti-trans social media users called for people to boycott Kellogg's.Here’s a video of Tony the Tiger scaring Dylan Mulvaney at the #TonyAwards for no reason. “Wait, is that what the Tonys are named after?” pic.twitter.com/YCjsVXsSfd"Kellogg's mascot Tony The Tiger poses with controversial trans activist Dylan Mulvaney.

Kellogg's also has a "Spirit Day" box dedicated to promoting the LGBT agenda to the 5-9 year old children eating Frosted Flakes.

Yes, they're coming for your kids," tweeted self-described "right-wing maniac," Rob Smith.Political strategist Joey Mannarino posted a longer response to the red carpet photos of Tony the Tiger and Dylan Mulvaney."Folks, we have a new boycott to add to the list and I'm truly sorry to say it because I love this brand...

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