Bud Light Ads Are Popping Up in China After Dylan Mulvaney Controversy
transgender influencer Dylan Mulvaney. In a video posted to Instagram on April 1, Mulvaney said the beer brand had sent her a can with her face on it to commemorate her 365 days living as a woman.Mulvaney's partnership with Bud Light drew condemnation and boycott calls from several conservative figures, including U.S.
Representative Dan Crenshaw, a Texas Republican. Musicians Kid Rock, Travis Tritt and John Rich were also among those who expressed aversions to the beer brand after the collaboration.Over the past several weeks, a number of social-media users have also shared photos and videos of unsold Bud Light on store shelves and at venues, in a bid to illustrate the purported success of their boycott of the beer brand.Since the calls for a boycott began almost three months ago, Bud Light has seen a rapid drop-off in domestic sales.
Revenue remains consistently below what it was the same time last year. The company has also lost its crown as America's most popular beer, with Mexican rival Modelo Especial now in the top spot.Conservative writer and podcaster Daniel Horowitz recently took to Twitter to share images of Bud Light posters.
They depicted the animated faces of people looking elated as they held pint glasses filled with the beer.Horowitz, who is a senior editor at conservative news outlet TheBlaze, captioned the pair of images: "A listener of mine who lives in China notes that he's never seen Bud Light ads in China before.
