Music sensation Khalid ditched his clothes for a new fashion campaign. Over the last year, various male celebrities have stripped down to their underwear in partnership with big-name fashion brands.

In 2024, Jeremey Allen White set the internet ablaze when he starred in an underwear campaign for Calvin Klein – which The Bear star announced in a very steamy video filmed on a rooftop in New York City.

Last month, Red, White & Royal Blue star Taylor Zakhar Perez released an equally sexy campaign when he announced his new role as Lacoste’s new global underwear ambassador.

Now it looks like handsome R&B crooner Khalid has joined the fray of hot celebrity men posing in their knickers. On 6 February, the ‘Better’ singer announced his involvement with BOSS’s new BOSS One campaign on Instagram. “Lounging around in Boss One,” Khalid wrote alongside a photo of him wearing a white undershirt and a black pair of boxer briefs.

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