Melania gets a rebrand as her husband’s campaign struggles with damage control
Donald Trump fields a shitstorm of self-inflicted injuries–ranging from his four ongoing criminal cases to his latest remarks about abortion that have sent the entire GOP into a tailspin–his campaign is in full-on damage control mode.
And they’re looking to Melania for help.An insider told The New York Post this week that the ex-FLOTUS could be the “secret weapon” Trump needs to appeal to voters in swing states after several polls have now found his unfavorable ratings only seem to be getting worse.The most recent YouGov survey released this week found 55% of respondents held an negative view of the one-term, twice-impeached, quadruply-indicted ex-president, compared to just 43% who said they held a positive one.Subscribe to our newsletter for a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.“The Trump campaign recognizes that Melania is their secret weapon,” the insider said. “Her appeal is critical to win battleground states and undecided voters, especially now that they’ve won the primary and are hyper-focused on the general.”But we’re not quite sure what “appeal” this person is talking about.
Melania herself holds the record for worst final popularity rating for a first lady since Pat Nixon. She left the White House in January 2021 with a 47% unfavorable ratingand, like her husband, remains deeply unpopular to this day.
On top of that, she hasn’t made any meaningful efforts to repair her reputation.Since Trump first announced his latest presidential bid a year and a half ago, she has only attended a small handful of his campaign events and given a total of–checks notes–one interview to Fox News almost a year ago, which she used to plug her latest line of NFTs.
