Anthony Bass' recent anti-LGBTQ+ post.Bass became embroiled in controversy on Monday when he shared a video on his Instagram story promoting a conservative boycott of Bud Light beer and Target stores.
The brands are among an increasing number of companies and products drawing the ire of right-wing figures online over their pro-LGBTQ+ marketing initiatives.Bud Light was initially targeted in April for a small branded partnership it did with Mulvaney.
The partnership drew condemnation from a number of conservative social media users who issued calls for a boycott. Musician Kid Rock shared footage of him opening fire on a stack of Bud Light cans, a move that was emulated by Bri Teresi as she took aim at a range of brands.Retailer Target has also been the subject of calls for boycotts and has said it received bomb threats after introducing its 2023 line of Pride month merchandise.Despite such inclusive marketing and branding initiatives being commonplace among corporations for years, many have become engulfed in controversy in recent months, with some experts pinning the blame on a small number of influential far-right figures orchestrating a plan to make support for LGBTQ+ communities toxic for major companies.Bass has since deleted the video from his account, and on Tuesday he briefly addressed reporters with an apology for his actions.
He did not take questions from the assembled press and did not elaborate on what motivated him to share the video in the first place."I recognize yesterday I made a post that was hurtful to the Pride community, which includes friends of mine and close family members of mine," Bass said. "I am truly sorry for that.