Anheuser-Busch Stock Drops 20% as Bud Light Sales Struggle
Instagram showcasing a customized Bud Light can that she received from the company to celebrate her transition to womanhood.
Mulvaney had a popular video series on social media showcasing her transition, but the partnership with Bud Light sparked fury, criticism and calls to boycott the beer company by many conservative voices.Musician Kid Rock posted a video of himself shooting several Bud Light cans in protest of the beer's partnership, while model Bri Teresi posted a similar video and said, "I'm shooting at Honey Birdette lingerie, Tampax tampons & Budlight...These companies have all gone woke!
Tampax tampons used a biological male to promote their tampons. Honey Birdette used a biological male to model their lingerie. & y'all know about Bud Light."Shortly after the criticism, a spokesperson for Bud Light told Newsweek in a statement that the company "works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics."Bud Light CEO Brendan Whitworth also issued a statement on the controversy saying, "We never intended to be part of a discussion that divides people.
We are in the business of bringing people together over a beer."Anheuser-Busch inBev CEO Michel Doukeris spoke to investors about the controversy and said that the company was planning to invest more money into Bud Light."This was the result of one can.
