Joe Rogan Weighs In on Whether Bud Light Will 'Bounce Back' After Backlash
transgender social media influencer Dylan Mulvaney.On April 1, Mulvaney, 26, shared a video on Instagram in which she revealed that Bud Light had sent her a can with her face on it to commemorate 365 days of her living as a woman.
Mulvaney's Days of Girlhood video series, which charts her first year of transitioning, has been a viral success.The partnership drew condemnation from various conservative figures, including Texas GOP Representative Dan Crenshaw, with many issuing calls for a boycott of Bud Light.
Musician Kid Rock reacted by sharing footage of himself opening fire on a stack of Bud Light cans, a move that was emulated by model Bri Teresi.Amid the criticism and reports of plummeting sales, some Bud Light executives took a leave of absence, including marketing head Alissa Heinerscheid and Daniel Blake, who oversees marketing for Anheuser-Busch's mainstream brands.The furor reflects an anti-transgender sentiment that has been growing across the United States, with bills targeting the rights of transgender people being embraced by Republican governors and lawmakers across the country.In a recent episode of his podcast, The Joe Rogan Experience, Rogan spoke with his guests—comedians Shane Gillis, Mark Normand and Ari Shaffir—about the ongoing attacks on Bud Light.After Rogan said he had previously discussed "the ways they could turn it around," Gillis said: "It was an idea that if they did it their stocks would go through the roof, but...it would start a war."Rogan, a former Fear Factor host, went on: "The most innocuous one I had was Pepe the Frog holding a Bud Light and it says, 'Feels bad, man.' Just release that.
