Randy Pitchford of Gearbox and producer Avi Arad walk the red carpet with cosplayers for the premiere of ‘Borderlands’ based on the popular Gearbox video game at the Texas Theatre in Oak Cliff. (Rich Lopez/DV) On Thursday night, Dallas-based video game company Gearbox premiered its first movie based on its popular game Borderlands.

The game and company have been popular within the LGBTQ-gamer community for its inclusion of queer characters in the games and its advocacy for LGBTQ rights that affect its employees.

The company has now moved into the movie business with Gearbox Studios and its inaugural film starring Cate Blanchett, Kevin Hart, Florian Munteanu and Jamie Lee Curtis.

Sticking to the company’s home base of North Texas, the film premiered in Oak Cliff at the Texas Theatre with Gearbox CEO Randy Pitchford present and producer Avi Arad, famous for a majority of Marvel films.

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On the red carpet fo the ‘Borderlands’ premiere last night at the Texas Theatre

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